BAY AREA 2026
Event Participation Manual
Latest Update: 02/17/2026
02/17/2026: General Polices updated & Electricity Order Form uploaded
01/30/2026: Attendee Hotel Block booking link added
01/26/2026: Exhibitor Internet Ordering Guide uploaded
Applies to all Participating Vendors, Artist Alley and Sponsors
Thank you for being a part of IMPULSE UNIVERSE and our portfolio of events - our events wouldn’t be successful without the support of organizations such as yours. Please review and familiarize yourself with our GENERAL EVENT POLICIES and REGIONAL POLICIES for our Bay Area tour stop. If you have any questions, feel free to reach out to us at anytime at the below contact emails:
General Inquiries - info@impulseuniverse.com
ANIME Impulse - info@animeimpulse.com
K-PLAY! FEST - info@kplayfest.com
Collectors Expo - help@collectorsexpo.com
We will do our best to get back to your questions as quickly as possible
Please be courteous and follow our general policies, venue rules, and all applicable laws. As organizers, your safety and security are our top priorities. We work closely with venue management, public health officials, and law enforcement to ensure a safe event. These policies apply to all participants, including exhibitors, attendees, guests, press, and staff. Please take a moment to review the following procedures.
REGIONAL POLICIES - BAY AREA TOUR
Santa Clara Convention Center
Dates: july 18-19, 2026
EVEnt Hours: 10 AM - 6 PM
Event address: 5001 Great America Pkwy, Santa Clara, CA 95054
VENDOR Parking Address: 5001 Great America Pkwy, Santa Clara, CA 95054
VENDOR sCHEDULE:
GENERAL SETUP - DATES / LOAD-IN HOURS
ANIME Impulse (VENDOR BOOTHS)
K-PLAY! FEST (VENDOR BOOTHS)
Friday, July 17th, 2026 (10 AM - 2 PM)
Saturday, July 18th, 2026 (8 AM - 10 AM)
Sunday, July 19th, 2026 (8 AM - 10 AM)
ANIME Impulse (ARTIST ALLEY)
K-PLAY! FEST (ARTIST ALLEY)
COLLECTORS EXPO (ALL TABLES)
Friday, July 17th, 2026 (2 PM - 8 PM)
Saturday, July 18th, 2026 (8 AM - 10 AM)
Sunday, July 19th, 2026 (8 AM - 10 AM)
EVENT DAY 1
Date: July 18th, 2026 (Saturday)
Time: 10:00 AM - 6:00 PM (Earliest Venue Access is 8:00 AM)
EVENT DAY 2
Date: July 19th, 2026 (Sunday)
Time: 10:00 AM - 6:00 PM (Earliest Venue Access is 8:00 AM)
Strike Date / Load Out Hours:
Date: July 19th, 2026 (Sunday)
Time: 6:00 PM - 10:00 PM (Selling Last Call is 5:45 PM)
ANIME IMPULSE and K-PLAY! FEST VENDOR Load In MaP:
LAYOUT PENDING
- cHECK BACK FOR FUTURE UPDATES -
ANIME IMPUlse + K-PLAY! FEST Vendor Load In Map PDF 2025 - Click Here
Collectors Expo VENDOR Load In MaP:
LAYOUT PENDING
- cHECK BACK FOR FUTURE UPDATES -
Collectors expo Vendor Load In Map PDF 2025 - Click Here
Vendor LOAD IN
Vendor Registration Protocol
IMPULSE UNIVERSE utilizes e-tickets for all event credentialing. Vendor badges are required during pre-event hours access to the venue before event hours. Vendor badges must be picked up upon check-in at your respective event check-in table. (Check In Table will be located at the back of loading dock once you enter during load in hours)
Please make sure you have your vendor passes on hand for scanning to gain entry on event day. Badges will ONLY grant you access to event grounds during non-event hours.
All passes will be sent out via our ticketing provider: info@seetickets.us. If you run into any issues, please contact help@impulseuniverse.com. E-tickets will be sent to one dedicated contact email per company, please make sure to distribute the e-tickets accordingly to each of your staff.
Vendor Load In Procedure:
Vendors must load in and set up within the listed hours for each participating event hours (ie. ANIME Impulse).
Security will be on-site to direct traffic during all loading / setup event hours.
All Vendors will be given up to 30 minutes maximum to unload within the loading zone.
Unloading Zones are for unloading purposes only. All vendors will be directed to the parking garage immediately after unloading. Failure to move your vehicle will result in a parking citation from the City of Santa Clara.
Once parked in the structure, you may continue set up and re-enter from the loading docks.
The only vendor entrance is located at the loading dock
General Parking Information:
Vendor Parking Address: 5001 Great America Pkwy, Santa Clara, CA 95054
Parking is free.
No overnight parking is allowed.
Free Overflow parking located at the Tasman Garage.
Address: 2525 Tasman Dr, Santa Clara, CA 95054
Security will be on-site to direct traffic during all loading / setup event hours.
Vendors are responsible for hand-carting their merchandise and displays from the parking lot to their booths.
Vendor Load Out Procedure:
Queuing of cars in the vendor loading zones for move out may only begin once the event ends at 6pm.
Vendors shall remove all exhibits and inventory by 10 PM on Sunday.
Vendor Load OUT:
EXHIBITOR SERVICES
Electricity Ordering
Electricity is not included in the booth purchase but is available for order through Convention Electric. Please refer to the following form for ordering instructions. Additional charges may apply depending on requirements.
The deadline for ADVANCED PRICING is July 3rd, 2026.
Internet Ordering
Internet is not included in the booth purchase but is available for order through Smart City Networks. Please refer to the following link for ordering instructions. Additional charges may apply depending on requirements.
The deadline for ADVANCED PRICING is July 2nd, 2026.
Venue Specific Policies:
E-Ticketing Partner for Admissions:
SeeTickets is the only authorized E-Tickets partner to IMPULSE UNIVERSE: ANIME Impulse, K-PLAY! FEST, and Collectors Expo. E-Tickets for participating vendors and sponsors will be sent out 30 days prior to the event start. They will be sent to the email on record. Please check your inbox (and spam!) for an email from info@seetickets.us with the subject line "Here Are Your Tickets for ANIME Impulse Bay Area 2026".
Please note that we do not offer additional exhibitor badges available for sale. However, additional admission tickets can be purchased; please be aware that these will require entry at the general guest admission time.
Access to Event Center:
Earliest Vendor Access Allowed into the Event Venue is 8AM Each Day. Vendors must have proper credentials to access Event Venue on event days, both badges and E-Tickets. Badges can be picked up from your respective event Info booth during set up hours. Entrance Doors of the Santa Clara Convention Center will be locked after 6 PM Each Day.
Prohibited Food and Beverage Sales:
Levy Restaurants has an exclusive right to all food and beverage retail sales at the Santa Clara Convention Center Vendors are prohibited from selling ready to eat food or drinks. Sponsors seeking to give out product samples must have pre-approved ‘buy-outs’ in place with Event Organizer, Santa Clara and have applied for correct Health Department Applications. Contact Event Organizer for more details on Food Sponsorships and Sampling Buyouts.
California Seller’s Permit:
It is your responsibility as a vendor to have a valid seller’s permit issued by the California State Board of Equalization when making any on-site sales of taxable goods or services. Failure to comply may result in fines from the government.
For more information on how to acquire a Temporary Sellers Permit, please visit: https://www.cdtfa.ca.gov/industry/temporary-sellers.htm
Indoor Layout | Floorplan Download
Hotel Information:
Hyatt Regency Santa Clara Attendee Block - Impulse Universe 2026
Need a place to stay? Book now for exclusive pricing before: June 23rd, 2026.
Available Dates: July 16th - July 20th, 2026
Complimentary access to the fitness center and internet access in all guest rooms.
Walking Distance : 1 min away from convention center (connected to the convention center)
If you encounter any issues booking, please call 408-200-1234
ANIME Impulse Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• (4x) Admission Tickets
(Each event will have its own different pipe and drape color)
Standard Artist Alley Table
• 8 x 8 Space
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
Standard Food Booth (Outside)
• 10 x 10 Space
• All Sides Enclosed Tent
• Mesh Wall Front
• 8’ Table
• 2x Chairs
• (8x) Admission Tickets
(Not applicable at Convention Center venues)
K-PLAY! FEST Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• (4x) Admission Tickets
(Each event will have its own different pipe and drape color)
Standard Artist Alley Table
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
Collectors Expo Vendor & Artist Alley Deliverables
Standard Table Space
• 6 x 6 Space
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
*Disclaimer: Each event brand will have its own color combination for pipe and drape decorationALL EVENTS VENDOR SPACE EXAMPLES
ANIME IMPULSE Artist Alley
Vendor Booth
K-PLAY! FEST Artist Alley + Collectors Expo
General Policies
TERMS, CONDITIONS AND GENERAL PARTICIPATION POLICIES (updated Feb. 10th, 2026)
I. Admissions, Ticketing & Access
Compliance: Vendors and Sponsors agree to abide by all terms, conditions, and show regulations under this signed contract, including the Vendor's Manual and final regulations from the event venue.
Ticketing & Event Passes: E-Tickets will be issued 2 weeks prior to the event. Each individual participant must have their own e-ticket to access event grounds. Separate event passes are required for all participants.
Badges & Credentials: Vendor badges are for identification only and are required during move-in and event days. Badges do not grant event admission, are non-transferable, and may not be sold or used as prizes/giveaways.
Prohibited Subleasing: All event participants are strictly prohibited from sub-leasing or reassignment of any booth space, tables, or sponsorship placements.
Right of Refusal & Eviction: The Organizer reserves the right to refuse admission or evict any participant without refund for behavior causing a nuisance, injury, or for public safety and overcrowding reasons.
II. Booth Presentation & Quality Control
Presentation Quality Control: The Organizer reserves the right to approve the contents/character of all displays and may prohibit or expel merchandise/signage that is deemed unprofessional or does not fit the character of the show.
Booth Content & Programming: More than 50% of booth products, services, or promotions must align with the specific theme of the participating event (e.g., K-PLAY! FEST must feature 50%+ K-Pop related goods).
Signage & Branding: All signage is subject to approval. Unless explicitly approved in writing, participants are prohibited from using Organizer logos, brand partners, or language endorsing their booth as the "official" or "preferred" product of the event.
Decoration & Fire Safety: Booths must follow Fire Department approved floor plans. No displays may exceed 8’ in height without structural engineering diagrams (wet seal approved) submitted to City Building & Safety. All decorative materials (walls, plants, etc.) must be US-certified fire retardant.
Solicitation & Booth Confines: Solicitation and flyer distribution are restricted to the immediate area around the contracted booth space. Marketing materials are prohibited in common areas (restrooms, entrances, etc.).
III. Operational Rules & Conduct
Event Participation & Attendance Penalty: Participants must be physically present for the duration of both event days. No booth dismantlement is allowed before closing. A penalty of up to $5,000 will be strictly enforced for non-compliance.
Professional Code of Conduct: Staff must maintain a professional, family-friendly environment. Harassment, discriminatory language, and sexually suggestive attire (including "booth babe" marketing) are prohibited. Aggressive "barking" to lure attendees is not permitted.
Amplified Sound: Audio systems must not exceed 60 decibels within the booth space or cause a disturbance to neighbors. Failure to adhere to noise warnings may result in immediate expulsion.
Booth Upkeep: Participants must maintain their booth in a clean and orderly state. Abandoned goods or excessive trash will be disposed of at the participant's expense.
Prohibited Merchandise: Bootleg, gray market, unlicensed products, and reproductions are strictly forbidden. Violators and associates will be removed from the grounds without refund.
Product Safety: All goods must comply with federal/state safety standards (CPSC/FDA); recalled items are strictly prohibited.
Power & Equipment: No portable electrical generators are permitted. All power must be sourced through the authorized event electrical provider.
Prohibited Substances: Smoking/vaping is allowed only in designated areas. Open alcoholic containers are prohibited except in specifically designated areas in compliance with venue policy.
Gambling: No games for money, gambling devices, or lotteries are permitted unless the vendor is a certified legal gambling entity with prior Organizer approval.
Food & Beverage Restrictions: No outside food & beverage is allowed.
IV. Logistics & Venue Rules
Self-Transportation & Setup: Participants are responsible for the delivery and removal of their own goods. The Organizer does not provide unloading labor, forklifts, pallet jacks, or support staff.
Immediate Load-Out: All merchandise and displays must be cleared by 11:00 PM on the second show day. No moving out is allowed on the following Monday. Leftover items will incur a moving/disposal fee.
Vehicle Towing: Vehicles improperly parked or lacking visible, untampered pre-paid parking passes will be towed at the owner’s expense without notice.
Space Assignment & Relocation: The Organizer reserves the right to assign, reassign, or change layouts as required by the Fire Marshal, City Planning, or in the best interest of the event.
Food Vendor Compliance: Food vendors (including food manufacturers, sponsors, and retailers) must comply with venue F&B Catering Restrictions, Local County Health Codes, pass inspections, and submit health applications 45 days prior to the event.
V. Financial Terms & Deadlines
Outstanding Balances: Booths with unpaid balances 90 days prior to the event will be released to other vendors.
Refund Policy: All payments are non-refundable and cannot be used for future credit.
Late Fees: Past due balances incur a 6% monthly finance charge; accounts sent to collections will incur a 25% surcharge.
Local Tax Compliance: Participants are solely responsible for the collection and payment of all local or state taxes based on their sales activity.
Policy Changes: Standard Terms and Conditions are subject to change without notice.
VI. Legal, Insurance & Liability
Insurance Requirement: Vendors and Sponsors must provide a Certificate of Insurance (COI) naming Event Organizer as an additional insured. Industry standard minimums are $1,000,000 per occurrence / $2,000,000 aggregate.
Exhibitor Appointed Contractors (EAC): Vendors using third-party contractors for booth construction must ensure said contractors provide a COI to the Organizer 30 days prior to the event.
Indemnification (Hold Harmless): Participants agree to indemnify and hold the Organizer and Venue harmless against all liability/claims arising from participation, including loss caused by active negligence (excepting sole negligence or willful misconduct).
Waiver of Claims: Vendors waive claims against the Organizer for losses covered by the vendor’s own insurance policies. Vendors are solely responsible for valuables and any loss/damage to their own goods.
Limitation of Liability: In the event of an Organizer error, liability is strictly limited to a refund of the booth or sponsor fee paid. The Organizer is not a party to transactions between vendors and attendees.
Force Majeure & Continuity: In the event of natural disasters, epidemics, pandemics, government mandates, or acts of God, all monies paid are non-refundable. The Organizer reserves the right to reassign space or transition to a virtual platform if capacity is restricted by mandates.
Non-Endorsement: The Organizer does not endorse any vendor merchandise, views, or actions. Participants are independent business entities.
Media & Data Privacy: The Organizer reserves the right to use photo/video likeness of booths and staff for marketing. Vendors collecting data must comply with CCPA/privacy laws and are solely responsible for data security.
Health & Medical: Participants should follow CDC guidance regarding health symptoms. The Organizer will staff trained medical personnel on-site; in emergencies, contact the nearest Information Booth.
Legal Fees: In any dispute regarding these terms, the Organizer is entitled to reasonable attorney's fees and costs.
Frequently Asked Questions
Are the table covers or carpets included in my booth package?
No table covers or carpets will be provided.
Can I enter the Convention Center after the stated move in hours?
No vendors are allowed on the show grounds after 8:00 pm Friday night.
Can I request help with the unloading of goods from my vehicle to my booth?
Vendors are responsible for the delivery and removal of their own goods. No forklifts, pallet jacks, dollies or any equipment will be available on site from the show organizer.
Will the show organizer help transport goods to the show grounds?
For safety and security reasons, the event organizer does not provide mail or package receiving services to the venue. More information on material handling services will be available soon.
Can I leave my valuable possessions at my booth overnight?
Overnight security will be provided, but it is not advisable to leave any valuable merchandise behind. Event organizers are NOT RESPONSIBLE for any lost or stolen items.
I need an additional table or chairs for my booth, who should I contact?
Direct your requests to the respective event info booth. Please do not remove chairs or tables from neighboring booths. Additional tables and chairs are available on a first come, first serve basis.
Can I resell or sublease my booth space?
Vendors are strictly prohibited from reselling or sub-leasing any booth or table space.
Do I have to display my seller’s permit in a public place at all times?
As per government regulations, all vendors conducting selling operations are required to have a copy of their seller’s permits displayed in a public place at all times. During the event, tax personnel will go on their inspection rounds.
Can I use the aisles outside of my booth for displaying my goods?
No. According to the Santa Clara County Fire Department regulations, no goods or merchandise of any sort are to be placed along the aisles at all times, as this may impede the Fire Department passage in case of emergencies.