
BAY AREA 2025
Event Participation Manual
Updated: 05/05/2025
Applies to all Participating Vendors, Artist Alley and Sponsors
Thank you for being a part of IMPULSE UNIVERSE and our portfolio of events - our events wouldn’t be successful without the support of organizations such as yours. Please review and familiarize yourself with our GENERAL EVENT POLICIES and REGIONAL POLICIES for our Bay Area tour stop. If you have any questions, feel free to reach out to us at anytime at the below contact emails:
General Inquiries - info@impulseuniverse.com
ANIME Impulse - info@animeimpulse.com
K-PLAY! FEST - info@kplayfest.com
Collectors Expo - help@collectorsexpo.com
We will do our best to get back to your questions as quickly as possible
Please be courteous and follow our general policies, venue rules, and all applicable laws. As organizers, your safety and security are our top priorities. We work closely with venue management, public health officials, and law enforcement to ensure a safe event. These policies apply to all participants, including exhibitors, attendees, guests, press, and staff. Please take a moment to review the following procedures.
REGIONAL POLICIES - BAY AREA TOUR
Santa Clara Convention Center
Dates: july 26-27, 2025
EVEnt Hours: 10 AM - 6 PM
Event address: 5001 Great America Pkwy, Santa Clara, CA 95054
VENDOR Parking Address: 25001 Great America Pkwy, Santa Clara, CA 95054
VENDOR sCHEDULE:
GENERAL SETUP - DATES / LOAD-IN HOURS
ANIME Impulse (VENDOR BOOTHS)
K-PLAY! FEST (VENDOR BOOTHS)
Friday, July 25th (10 AM - 2 PM)
Saturday, July 26th, 2025 (8 AM - 10 AM)
Sunday, July 27th, 2025 (8 AM - 10 AM)
ANIME Impulse (ARTIST ALLEY)
K-PLAY! FEST (ARTIST ALLEY)
COLLECTORS EXPO (ALL TABLES)
Friday, July 25th, 2025 (2 PM - 8 PM)
Saturday, July 26th, 2025 (8 AM - 10 AM)
Sunday, July 27th, 2025 (8 AM - 10 AM)
EVENT DAY 1
Date: July 25th, 2025 (Saturday)
Time: 10:00 AM - 6:00 PM (Earliest Venue Access is 8:00 AM)
EVENT DAY 2
Date: July 26th, 2025 (Saturday) & July 27th, 2025 (Sunday)
Time: 10:00 AM - 6:00 PM (Earliest Venue Access is 8:00 AM)
Strike Date / Load Out Hours:
Date: July 27th, 2025 (Sunday)
Time: 6:00 PM - 10:00 PM (Selling Last Call is 5:45 PM)
ANIME IMPULSE and COllectors expo VENDOR Load In MaP:
K-play! fest VENDOR Load In MaP:
Vendor LOAD IN
Vendor Registration Protocol
Vendor credentials will be handed out upon check-in at your respective event check-in table.
Badges will ONLY grant you access to event grounds during non-event hours. Please make sure you have your vendor tickets on hand for scanning to gain entry on event day.
All tickets will be sent out via our ticketing provider: info@seetickets.us. If you run into any issues, please contact help@impulseuniverse.com.
Vendor Load In Procedure:
Vendors must load in and set up within the listed hours for each participating event hours (ie. ANIME Impulse).
Security will be on-site to direct traffic during all loading / setup event hours.
All Vendors will be given up to 30 minutes maximum to unload within the loading zone.
Unloading Zones are for unloading purposes only. All vendors will be directed to the parking garage immediately after unloading. Failure to move your vehicle will result in a parking citation from the City of Santa Clara.
General Parking Information:
Vendor Parking Address: 25001 Great America Pkwy, Santa Clara, CA 95054
Parking is free and easily accessible, the third floor parking allows for direct building access into the Santa Clara Convention Center.
No overnight parking is allowed.
Security will be on-site to direct traffic during all loading / setup event hours.
Vendors are responsible for handcarting their merchandise and displays from the parking lot to their booths.
Vendor Load Out Procedure:
Queuing of cars in the vendor loading zones for move out may only begin once the event ends at 6pm.
Vendors shall remove all exhibits and inventory by 10 PM on Sunday.
Vendor Load OUT:
EXHIBITOR SERVICES
Electricity Ordering
Electricity is not included in the booth pricing but is available for order through Convention Electric. Please refer to the following form for ordering instructions. Additional charges may apply depending on requirements. The deadline for ADVANCED PRICING is July 5th, 2025.
Internet Ordering
Internet is not included in the booth pricing but is available for order through Smart City Networks. Please refer to the following link for ordering instructions. Additional charges may apply depending on requirements. The deadline for ADVANCED PRICING is 07/02/25 12:00 AM Pacific Time.
Venue Specific Policies:
E-Ticketing Partner for Admissions:
SeeTickets is the only authorized E-Tickets partner to IMPULSE UNIVERSE: ANIME Impulse, K-PLAY! FEST, and Collectors Expo. E-Tickets for participating vendors and sponsors will be sent out 30 days prior to the event start. They will be sent to the email on record. Please check the spam folder before contacting info emails to follow up.
Access to Event Center:
Earliest Vendor Access Allowed into the Event Venue is 8AM Each Day. Vendors must have proper credentials to access Event Venue on event days. Credentials can be picked up from your respective event Info booth during set up hours. Entrance Doors of the Santa Clara Convention Center will be locked after 6 PM Each Day.
Prohibited Food and Beverage Sales:
Levy Restaurants has an exclusive right to all food and beverage retail sales at the Santa Clara Convention Center Vendors are prohibited from selling ready to eat food or drinks. Sponsors seeking to give out product samples must have pre-approved ‘buy-outs’ in place with Event Organizer, Santa Clara and have applied for correct Health Department Applications. Contact Event Organizer for more details on Food Sponsorships and Sampling Buyouts.
California Seller’s Permit:
It is your responsibility as a vendor to have a valid seller’s permit issued by the California State Board of Equalization when making any on-site sales of taxable goods or services. Failure to comply may result in fines from the government.
For more information on how to acquire a Temporary Sellers Permit, please visit: https://www.cdtfa.ca.gov/industry/temporary-sellers.htm
ANIME Impulse Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• (4x) Admission Tickets
(Each event will have its own different pipe and drape color)
Standard Artist Alley Table
• 8 x 8 Space
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
Standard Food Booth (Outside)
• 10 x 10 Space
• All Sides Enclosed Tent
• Mesh Wall Front
• 8’ Table
• 2x Chairs
• (8x) Admission Tickets
(Not applicable at Convention Center venues)
K-PLAY! FEST Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• (4x) Admission Tickets
(Each event will have its own different pipe and drape color)
Standard Artist Alley Table
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
Collectors Expo Vendor & Artist Alley Deliverables
Standard Table Space
• 6 x 6 Space
• 6’ Table
• 2x Chairs
• (2x) Admission Tickets
*Disclaimer: Each event brand will have its own color combination for pipe and drape decoration
ALL EVENTS VENDOR SPACE EXAMPLES
ANIME IMPULSE Artist Alley
Vendor Booth
K-PLAY! FEST Artist Alley + Collectors Expo
General Policies
Ticketing & Event Passes: E-Tickets will be issued 30 days prior to all event participants, each individual event participant must have his or her own e-ticket to access event grounds.
Badges & Credentials: Vendor badges may be issued for identification purposes to access event grounds prior to event hours, but not for admission into the event. Badges if issued are non-transferable, they may not be sold or used as prizes or giveaways. Vendors are recommended to wear badges at all times during move in and event days. Separate event passes are required for all event participants to access event grounds.
Prohibited Subleasing: All event participants are strictly prohibited from sub-leasing any booth space, tables nor sponsorship placements.
Denial of Entry or Eviction: Event organizer reserves the right to refuse admission or evict an event participant without refund for behavior likely to cause damage, injury or nuisance, and to remove any persons for reasons of public safety, overcrowding or otherwise.
Presentation Quality Control: Event organizer reserves the right to approve the contents and character of all displays and reserves the right to prohibit or expel any merchandise or displays that do not keep with the character of the show. All booth signage and displays are subject to the approval of the event organizer. Any signage or displays deemed unfit may be removed by the event organizer in order for the event to maintain a professional appearance.
Event Participation: Event participant agrees to participate and be physically present for the duration of both event days, to arrive before event opening hours and to maintain his or her booth until the end of the event. No booth dismantlement allowed before the closing of the event.
Booth Decoration Notes: Event participants must set up booth spaces in accordance to the approved floor plans by the Fire Marshall. This is very important so as to not block exit doors, fire lanes, signs and aisles. No booth displays may be higher than 8’ without prior approval by the event organizer. For ease of reference, the pipe and drape backwall is 8’ height. All additional decorative materials added to the booth (Walls, Banners, Fake Plants, Inflatables, etc) must be certified in the United States for fire retardancy. Proof of certification will be inspected by the fire marshal. If unable to provide such, decorative material will be removed.
Booth Content and Programming: More than 50% of the booth products, services or promotions must align with the theme of the participating event. For example all K-PLAY! FEST Vendors or Artist Alley products, services or promotions must feature at least 50% or more K-pop-related goods.
Booth Upkeep: Event participant is responsible to the event organizer and event for seeing that his or her booth is maintained in a clean and orderly state. Should goods be left, they will be disposed of by the event organizer who will have the right to charge for such disposal or clean up.
Booth Confines: Event participant may only solicit his or her own products and services including distributing flyers within and around contracted booth space. Event participants are prohibited from posting any marketing or promotional materials in any common areas such as event entrances, restrooms or doors.
Booth Activities: All merchandise or services sold at event participants booth or artist alley table is done strictly between vendors or artist alley participants and event attendees. Event organizer is not a party to or responsible in any way for any transactions made between said parties.
Non Organizer Branding Use: Unless explicitly approved through a separate written contract, Vendors and Artist Alley are prohibited from using Event Organizer logos, branding and brand partners as part of the Booths own banner display or branding.
Non Organizer Endorsements: Unless explicitly approved by a separate written contract, Vendors and Artist Alley are prohibited from using promotion language endorsing their own Booth as the ‘official’ or ‘preferred’ product of the Event Organizer.
Local Tax Compliance: Event participant is solely responsible for the collection and payment of any local or state taxes based on the booth's sales activity.
Layout Adjustments: Event organizer reserves the right to change or substitute layout as required from Fire Marshall and City Planning.
Space Relocation: Event organizer reserves the right to assign or reassign space in its sole direction for the event, if the event organizer determines that in doing so is in the best interest of the event.
Post Event Damages: Event organizer reserves the right to charge event participants for any damages caused by participant to property and or venue during move-in, event days or move out.
Amplified Sound: Event participants are allowed to use audio systems or sound enhancing equipment as long as it does not cause a disturbance to neighboring artist alley or vendor spaces. Event participant understands and agrees to not exceed a maximum noise level of 60 dbs within its booth space. Event participants understand and agree that failure to comply, or failure to adhere to warnings from event organizer may result in immediate expulsion from the event.
Counterfeit Goods Prohibited: Bootleg merchandise, gray market goods and unlicensed products and or reproductions are not permitted for sale under any circumstances. If a booth or event participant is caught offering these products for sale, event participants and any persons associated with the participant will be removed from the event grounds without refund.
Power Generators Prohibited: No generator that supplies electrical power will be permitted at the event. If additional electricity or power is required, please contact the event organizer for the authorized event electrical provider.
Prohibited Substances: Smoking and vaping is allowed only at designated smoking areas. Possession of open can, bottle or other receptacle containing alcoholic beverages except in areas specifically designated for consumption of alcohol and in compliance with venues alcohol policies is not allowed.
Self Transportation and Setup: All event participants are responsible for the delivery and removal of their own goods. No unloading labor or support staff will be available to assist with transportation of goods. No forklifts, pallet jacks, jollies or any equipment will be available on site from the event organizer.
Immediate Load Out: All event participants are required to clear out all merchandise, display and goods immediately at the end of the second show day by 10 PM, no moving out is allowed on the next day. Charge of a moving fee, if any, is to be borne by the event participant.
Food Vendors Compliance: All event participants selling food or consumable products must comply with the local County Health Department Health Codes and be prepared for inspection prior to event start. Proper health application must be submitted to the event organizer 45 days before the event start date.
Private Gambling Prohibited: Event participants shall refrain from conducting or participating in games for money or other personal property, the operation of gambling devices, the conduct of a lottery or pool, or the selling or purchasing of lottery tickets at, on, in, or about the event grounds unless prior approval from event organizer.
Vehicle Towing: Vehicles improperly parked on venue grounds will be towed at owner’s expense without prior notice. If pre-paid parking passes are issued, they must be displayed on the front windshield. If parking passes are not visible or hidden or tampered or duplicated or transferred, the vehicle may be towed at owner’s expense without prior notice.
Keep all Valuables Safe: All event participants are solely responsible for the loss or damages of their own goods at event venues.
Health Monitoring: Any event participants who are not feeling well or begin to experience symptoms at any time during the event should contact and follow the guidance of their physician. Even though proof of COVID vaccination is no longer required, nor are the use of masks regardless of vaccination status, please ensure you have read and are aware of the latest CDC guidelines.
Medical & Emergency Services: Event organizers will always staff trained medical personnel on-site during all event hours. In an emergency please contact the nearest information booth for help.
General Liability Insurance (Vendors and Sponsors): All event sponsors and major vendors agree to provide their own general liability insurance coverage for the event to insure against theft, fire, smoke, flood, or any other loss or casualty during the event days including move-in and move-out periods. This insurance coverage must also include the event organizer and venue as additional insured. Standard minimum policy limit of $1,000,000 USD per occurrence and $2,000,000 USD aggregate is a standard industry minimum requirement. Event organizers will not provide or maintain insurance coverage specific to event participants' booths or activation.
Photography & Videography: All event participants understand that they may be photographed or video recorded and agree to allow photo, video or film likeness to be used for any marketing or promotional purposes by the event organizer.
Non Endorsement: Event organizer in no way endorses any vendors, artist alley or sponsorships merchandise, exhibits, views, beliefs or actions. All event participants are deemed to be their own business entity and in no way reflect the views, beliefs, intentions and or direction of the event organizer.
Force Majeure: In the event of a natural disaster, act of insurrection, riot, war, accident, act of God or any other unforeseen circumstance and act beyond event organizer’s control that would prevent the event from being put up, any monies that were paid towards booth space, table or sponsorships are non-refundable.
Hold Harmless: All event participants agree to indemnify and hold event organizer, its offices, directors and staff harmless against any and all liability whatsoever arising from any claim made against event organizer or loss incurred by participant as a result of or in any way arising from, relating to, or connected with the obligations identified with our vendor terms and agreements, including loss or liability caused by active negligence, except loss or liability caused by sole negligence or willful misconduct.
Frequently Asked Questions
Are the table covers or carpets included in my booth package?
No table covers or carpets will be provided.
Can I enter the Convention Center after the stated move in hours?
No vendors are allowed on the show grounds after 8:00 pm Friday night.
Can I request help with the unloading of goods from my vehicle to my booth?
Vendors are responsible for the delivery and removal of their own goods. No forklifts, pallet jacks, dollies or any equipment will be available on site from the show organizer.
Will the show organizer help transport goods to the show grounds?
For safety and security reasons, the event organizer does not provide mail or package receiving services to the venue. More information on material handling services will be available soon.
Can I leave my valuable possessions at my booth overnight?
Overnight security will be provided, but it is not advisable to leave any valuable merchandise behind. Event organizers are NOT RESPONSIBLE for any lost or stolen items.
I need an additional table or chairs for my booth, who should I contact?
Direct your requests to the respective event info booth. Please do not remove chairs or tables from neighboring booths. Additional tables and chairs are available on a first come, first serve basis.
Can I resell or sublease my booth space?
Vendors are strictly prohibited from reselling or sub-leasing any booth or table space.
Do I have to display my seller’s permit in a public place at all times?
As per government regulations, all vendors conducting selling operations are required to have a copy of their seller’s permits displayed in a public place at all times. During the event, tax personnel will go on their inspection rounds.
Can I use the aisles outside of my booth for displaying my goods?
No. According to the Santa Clara County Fire Department regulations, no goods or merchandise of any sort are to be placed along the aisles at all times, as this may impede the Fire Department passage in case of emergencies.