Los angeles 2027
Event Participation Manual
Last Updated: 09/08/2026
Applies to all Participating Vendors, Artist Alley and Sponsors
Thank you for being a valued part of IMPULSE UNIVERSE and supporting our events. We couldn’t do it without partners like you! Please take a moment to review our GENERAL and REGIONAL POLICIES for this year's events. If you have any questions, don’t hesitate to reach out to us anytime at the contact emails below:
General Inquiries - info@impulseuniverse.com
ANIME Impulse - info@animeimpulse.com
K-PLAY! FEST - info@kplayfest.com
Collectors Expo - help@collectorsexpo.com
We will do our best to get back to your questions as quickly as possible
Please be courteous and follow our general policies, venue rules, and all applicable laws. As organizers, your safety and security are our top priorities. We work closely with venue management, public health officials, and law enforcement to ensure a safe event. These policies apply to all participants, including exhibitors, attendees, guests, press, and staff. Please take a moment to review the following procedures.
* Not all policies here apply to the Asian American Expo*
REGIONAL POLICIES - Los angeles TOUR
Fairplex in Pomona
Dates: january 16-17, 2027
EVEnt Hours: 10 AM - 7 PM (PST)
VENDOR Parking Address:
Lot 17 (Yellow Gate) Parking Address: 2705 Fairplex Dr, Pomona CA
Lot 9 (Blue Gate) Parking Address: 2118 N. White Ave, Pomona CA
GENERAL SETUP - DATES / LOAD-IN HOURS
FRIDAY: January 15th, 2027
Time: 10:00 AM – 8:00 PM (PST)
Vehicles allowed to drive up to buildings but MUST NOT block walkways and doors
SATURDAY: January 16th, 2027 / SUNDAY: January 17th, 2027
Time: 8:00 AM - 9:30 AM (PST)
Vehicles ONLY allowed on grounds from 7:30 AM - 8:30 AM, MUST NOT block walkways and doors
Vehicles will be directed off the premises after 8:30 AM.
After 8:30 AM, Vendors MUST handcart from parking lots.
Security will check for credentials to all vendor vehicles driving in on event days.
PLEASE NOTE: The Pomona Swap Meet & Classic Car Show will take place nearby on Sunday, January 17th, 2027. We highly recommend all vendors arrive early on Sunday morning due to traffic congestion.
Vendor schedule:
EVENT DAY 1 - saturday
Date: January 16th, 2027
Time: 10:00 AM - 7:00 PM (Earliest Venue Access is 8:00 AM)
EVENT DAY 2 - sunday
Date: January 17th, 2027
Time: 10:00 AM - 7:00 PM (Earliest Venue Access is 8:00 AM)
Strike / Load Out Hours:
SUNDAY: January 17th, 2027
Time: 7:00 PM - 11:59 PM (Selling Last Call is 6:45 PM)
Vehicles allowed on grounds once all attendees have vacated the event premises.
Vendor check-in protocol:
IMPULSE UNIVERSE utilizes e-tickets for all event credentialing. Vendor badges are required during pre-event hours access to the venue before event hours. Vendor badges must be picked up upon check-in at your respective event check-in table.
(ANIME Impulse - Hall 9 Info Booth / K-PLAY! FEST - Hall 7 Info Booth / Collectors Expo - Hall 8 Info Booth)
Please make sure to have your vendor passes on hand for scanning to gain entry on event day. Badges will ONLY grant you access to event grounds during non-event hours.
All passes will be sent out via our ticketing provider: info@seetickets.us. If you run into any issues, please contact help@impulseuniverse.com. E-tickets will be sent to one dedicated contact email per company, please make sure to distribute the e-tickets accordingly to each of your staff.
Vendor PARKING:
Vendor Parking Address:
Lot 17 (Yellow Gate) Parking Address: 2705 Fairplex Dr, Pomona CA
Lot 9 (Blue Gate) Parking Address: 2118 N. White Ave, Pomona CA
Set up:
Yellow Gate (Lot 17) is used on set-up day (Friday) for all vendors.
Blue Gate (Lot 9) cannot access event grounds, all vehicles must enter through Yellow Gate.
Event Days (Saturday & Sunday):
ANIME Impulse Vendors: Blue Gate (Lot 9) is used on event days.
K-PLAY! FEST, Collectors Expo, Asian American Expo Vendors: Yellow Gate (Lot 17) is used on event days.
Both Parking Lots provide access to the event grounds, but it is advisable to park in the suggested parking lot.
General Parking Information:
Vendor Parking is $21 / vehicle per entry on event days
Parking lot hours at Fairplex are from 6 AM - 9 PM. No overnight parking is allowed.
Vendors will not be provided complimentary parking, as parking is operated by the venue (Pomona Fairplex).
Security will be on-site to direct traffic during all loading/setup event hours.
Vendors are responsible for hand carting their merchandise and displays from the parking lot to their booths.
Vendor Load OUT:
Vendor Load Out Procedure:
Queuing of cars in the vendor parking lot for move out may only begin once the event ends at 7pm.
Vendors shall remove all exhibits and inventory by 11 PM on Sunday, January 17th, 2027.
EXHIBITOR SERVICES:
Electricity Ordering
Electricity is not included in the booth pricing but is available for order through Convention Electric Inc. Please refer to the following form for ordering instructions. Additional charges may apply depending on requirements. The deadline for ADVANCED PRICING is January 2nd, 2027.
Internet Ordering
Internet is not included in the booth pricing but is available for order through the venue. Please refer to the link for pricing and ordering instructions. The deadline for ADVANCED PRICING is January 13th, 2027.
Materials Handling Services & Furniture Rentals
For DISCOUNT PRICES full payment MUST be included with your advance order. All deadlines are indicated at the top of each order form. Please note in order to receive DISCOUNT PRICING. The deadline for discount pricing is January 5th, 2027 at 4PM (PST).
Vendors may contact Dolphin Event Services for paid materials handling services.
All shipping information, including shipping dates and times for advance warehouse and direct shipping, can be found in the Material Handling form included in the exhibitor kit.
Venue Specific Policies:
E-Ticketing Partner for Admissions:
SeeTickets is the only authorized E-Ticket partner to IMPULSE UNIVERSE: ANIME Impulse, K-PLAY! FEST, and Collectors Expo. E-Tickets for participating vendors and sponsors will be sent out 2 weeks prior to event start to the email on record. Please check your inbox (and spam!) for an email from info@seetickets.us with the subject line "Here Are Your Tickets for ANIME Impulse Los Angeles 2027".
Please Note: We do not offer additional exhibitor badges available for sale. However, additional admission tickets can be purchased; please be aware these will required for entry at the general guest admission time.
Physical Tickets for Admission:
The Los Angeles event tour is the only event that has physical tickets for only Asian American Expo vendors and Outdoor Food vendors. All other event vendors will receive credentials as E-Tickets.
Access to Venue:
Earliest Vendor Access allowed into the Event Venue is 8AM each day. Vendors must have proper credentials to access the event venue on event days. Credentials can be picked up from your respective event Info booth during set up hours. Entrance Doors to the Pomona Fairplex will be locked after 7 PM Each Day.
Prohibited Food and Beverage Sales:
OVG Hospitality has an exclusive agreement with Coca-Cola for all beverage retail sales at the Fairplex. Vendors are prohibited from selling any conflicting pre-packaged beverages (ie. Pepsi). Vendors and Sponsors seeking to sell or sample food or beverages must have pre-approved 'buy-outs' in place with the Event Organizer and a completed Health Department Application. Contact Event Organizer for more details on food sponsorships and food buyouts.
California Seller’s Permit:
It is your responsibility as a vendor to have a valid seller’s permit issued by the California State Board of Equalization when making any on-site sales of taxable goods or services. Failure to comply may result in fines from the government.
For more information on how to acquire a Temporary Sellers Permit, please visit:
https://www.cdtfa.ca.gov/industry/temporary-sellers.htm
Indoor Layout | Floorplan Download - coming soon!
Hotel Information:
Sheraton Fairplex Suites & Conference Center Attendee Block - Impulse Universe 2027
Need a place to stay? Book now for exclusive pricing before: December 14th, 2026.
Available Dates: Fri, January 15th, 2027 - Mon, January 18th, 2027 (3 Nights)
Complimentary access to the fitness center and internet access in all guest rooms.
Walking Distance: 1 min away from Fairplex (connected to the venue)
If you encounter any issues booking, please call 1-888-627-8074
ANIME Impulse Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• 4x Admission Tickets
Standard Artist Alley Table
• 8 x 8 Space
• 6’ Table
• 2x Chairs
• 2x Admission Tickets
Standard Food Booth (Outdoor)
• 10 x 10 Space
• All Sides Enclosed Tent
• Mesh Wall Front
• 8’ Table
• 2x Chairs
• 8x Admission Tickets
(Not applicable at Convention Center venues)
K-PLAY! FEST Vendor & Artist Alley Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• 4x Admission Tickets
Standard Artist Alley Table
• 6 x 7 Space
• Shared Backspace
• 6’ Table
• 2x Chairs
• 2x Admission Tickets
Collectors Expo Vendor & Table Space Deliverables
Standard Vendor Booth
• 10 x 10 Space
• Pipe and Drape Side (3’ height)
• Pipe and Drape Back (8’ height)
• 8’ Table
• 2x Chairs
• 3x Admission Tickets
Standard Table Space
• 6 x 6 Space
• 6’ Table
• 2x Chairs
• 2x Admission Tickets
ATTENTION: Each event brand will have its own color combination for pipe and drape decoration.
ANIME Impulse: Black, Yellow, Black • K-PLAY! FEST: White, Blue, White • Collectors Expo: All Black
ALL EVENTS VENDOR SPACE EXAMPLES
Vendor Booth
ANIME Impulse Artist Alley
Artist Alley/Collectors Expo
General Policies
TERMS, CONDITIONS AND GENERAL PARTICIPATION POLICIES (updated Feb. 10th, 2026)
I. Admissions, Ticketing & Access
Compliance: Vendors and Sponsors agree to abide by all terms, conditions, and show regulations under this signed contract, including the Vendor's Manual and final regulations from the event venue.
Ticketing & Event Passes: E-Tickets will be issued 2 weeks prior to the event. Each individual participant must have their own e-ticket to access event grounds. Separate event passes are required for all participants.
Badges & Credentials: Vendor badges are for identification only and are required during move-in and event days. Badges do not grant event admission, are non-transferable, and may not be sold or used as prizes/giveaways.
Prohibited Subleasing: All event participants are strictly prohibited from sub-leasing or reassignment of any booth space, tables, or sponsorship placements.
Right of Refusal & Eviction: The Organizer reserves the right to refuse admission or evict any participant without refund for behavior causing a nuisance, injury, or for public safety and overcrowding reasons.
II. Booth Presentation & Quality Control
Presentation Quality Control: The Organizer reserves the right to approve the contents/character of all displays and may prohibit or expel merchandise/signage that is deemed unprofessional or does not fit the character of the show.
Booth Content & Programming: More than 50% of booth products, services, or promotions must align with the specific theme of the participating event (e.g., K-PLAY! FEST must feature 50%+ K-Pop related goods).
Signage & Branding: All signage is subject to approval. Unless explicitly approved in writing, participants are prohibited from using Organizer logos, brand partners, or language endorsing their booth as the "official" or "preferred" product of the event.
Decoration & Fire Safety: Booths must follow Fire Department approved floor plans. No displays may exceed 8’ in height without structural engineering diagrams (wet seal approved) submitted to City Building & Safety. All decorative materials (walls, plants, etc.) must be US-certified fire retardant.
Solicitation & Booth Confines: Solicitation and flyer distribution are restricted to the immediate area around the contracted booth space. Marketing materials are prohibited in common areas (restrooms, entrances, etc.).
III. Operational Rules & Conduct
Event Participation & Attendance Penalty: Participants must be physically present for the duration of both event days. No booth dismantlement is allowed before closing. A penalty of up to $5,000 will be strictly enforced for non-compliance.
Professional Code of Conduct: Staff must maintain a professional, family-friendly environment. Harassment, discriminatory language, and sexually suggestive attire (including "booth babe" marketing) are prohibited. Aggressive "barking" to lure attendees is not permitted.
Amplified Sound: Audio systems must not exceed 60 decibels within the booth space or cause a disturbance to neighbors. Failure to adhere to noise warnings may result in immediate expulsion.
Booth Upkeep: Participants must maintain their booth in a clean and orderly state. Abandoned goods or excessive trash will be disposed of at the participant's expense.
Prohibited Merchandise: Bootleg, gray market, unlicensed products, and reproductions are strictly forbidden. Violators and associates will be removed from the grounds without refund.
Product Safety: All goods must comply with federal/state safety standards (CPSC/FDA); recalled items are strictly prohibited.
Power & Equipment: No portable electrical generators are permitted. All power must be sourced through the authorized event electrical provider.
Prohibited Substances: Smoking/vaping is allowed only in designated areas. Open alcoholic containers are prohibited except in specifically designated areas in compliance with venue policy.
Gambling: No games for money, gambling devices, or lotteries are permitted unless the vendor is a certified legal gambling entity with prior Organizer approval.
Food & Beverage Restrictions: No outside food & beverage is allowed.
IV. Logistics & Venue Rules
Self-Transportation & Setup: Participants are responsible for the delivery and removal of their own goods. The Organizer does not provide unloading labor, forklifts, pallet jacks, or support staff.
Immediate Load-Out: All merchandise and displays must be cleared by 11:00 PM on the second show day. No moving out is allowed on the following Monday. Leftover items will incur a moving/disposal fee.
Vehicle Towing: Vehicles improperly parked or lacking visible, untampered pre-paid parking passes will be towed at the owner’s expense without notice.
Space Assignment & Relocation: The Organizer reserves the right to assign, reassign, or change layouts as required by the Fire Marshal, City Planning, or in the best interest of the event.
Food Vendor Compliance: Food vendors (including food manufacturers, sponsors, and retailers) must comply with venue F&B Catering Restrictions, Local County Health Codes, pass inspections, and submit health applications 45 days prior to the event.
V. Financial Terms & Deadlines
Outstanding Balances: Booths with unpaid balances 90 days prior to the event will be released to other vendors.
Refund Policy: All payments are non-refundable and cannot be used for future credit.
Late Fees: Past due balances incur a 6% monthly finance charge; accounts sent to collections will incur a 25% surcharge.
Local Tax Compliance: Participants are solely responsible for the collection and payment of all local or state taxes based on their sales activity.
Policy Changes: Standard Terms and Conditions are subject to change without notice.
VI. Legal, Insurance & Liability
Insurance Requirement: Vendors and Sponsors must provide a Certificate of Insurance (COI) naming Event Organizer as an additional insured. Industry standard minimums are $1,000,000 per occurrence / $2,000,000 aggregate.
Exhibitor Appointed Contractors (EAC): Vendors using third-party contractors for booth construction must ensure said contractors provide a COI to the Organizer 30 days prior to the event.
Indemnification (Hold Harmless): Participants agree to indemnify and hold the Organizer and Venue harmless against all liability/claims arising from participation, including loss caused by active negligence (excepting sole negligence or willful misconduct).
Waiver of Claims: Vendors waive claims against the Organizer for losses covered by the vendor’s own insurance policies. Vendors are solely responsible for valuables and any loss/damage to their own goods.
Limitation of Liability: In the event of an Organizer error, liability is strictly limited to a refund of the booth or sponsor fee paid. The Organizer is not a party to transactions between vendors and attendees.
Force Majeure & Continuity: In the event of natural disasters, epidemics, pandemics, government mandates, or acts of God, all monies paid are non-refundable. The Organizer reserves the right to reassign space or transition to a virtual platform if capacity is restricted by mandates.
Non-Endorsement: The Organizer does not endorse any vendor merchandise, views, or actions. Participants are independent business entities.
Media & Data Privacy: The Organizer reserves the right to use photo/video likeness of booths and staff for marketing. Vendors collecting data must comply with CCPA/privacy laws and are solely responsible for data security.
Health & Medical: Participants should follow CDC guidance regarding health symptoms. The Organizer will staff trained medical personnel on-site; in emergencies, contact the nearest Information Booth.
Legal Fees: In any dispute regarding these terms, the Organizer is entitled to reasonable attorney's fees and costs.
Frequently Asked Questions
Are the table covers or carpets included in my booth package?
No table covers or carpets will be provided, Vendors are responsible for bringing their own or sub-contracting through our preferred providers.
Can I enter the event grounds after the stated move in hours?
No vendors are allowed on the show grounds after 8:00 pm Friday night.
How do I enter the show grounds if I need to unload goods?
Vehicles must enter through Gate 17 in order to access the buildings on the set up days. Once you have unloaded your merchandise, please move your vehicle to allow other vehicles to access. Accessing event grounds is only available on the Friday move in days.
What are the rules for using the loading zone?
The loading zone is for unloading/loading purposes only, with a maximum time limit of 30 minutes per vehicle. After unloading, you must immediately move your vehicle to the designated parking areas. Failure to do so will result in a parking citation from the City of Los Angeles.
Can I request help with the unloading of goods from my vehicle to my booth?
Vendors are responsible for the delivery and removal of their own goods. No forklifts, pallet jacks, dollies or any equipment will be available on site from the show organizer.
Will the show organizer help transport goods to the show grounds?
Please contact Dolphin Event Services for material handling services, this is not a free service but an added fee. For safety and security reasons, the event organizer does not provide mail or package receiving services to the venue.
Can I resell or sublease my booth space?
Vendors are strictly prohibited from reselling or sub-leasing any booth or table space. Any Vendors caught reselling or sub-leasing any booth or table spaces may be blacklisted and prohibited from participating at any future events.
When I move out, when can I move my vehicle near the buildings?
Vehicles will not be allowed onto the show premises until the conclusion of the second show day (8 pm) once the general public has left.
Can I leave my valuable possessions at my booth overnight?
The event venue has overnight security, but it is not advisable to leave any valuable merchandise behind. Event organizers are NOT RESPONSIBLE for any lost or stolen items.
How do I get my vendor badges?
Vendor credentials are sent as e-tickets to the main contact email on record, approximately two weeks before the event. Please check your inbox (and spam folder) for an email from info@seetickets.us with the subject line, "Here Are Your Tickets for ANIME Impulse Los Angeles 2027."
Can I purchase extra exhibitor badges?
No. We do not offer additional exhibitor badges for sale. If you need to bring extra staff, you can purchase standard admission tickets; however, these only grant access during general public event hours and not during setup/tear-down times.
Are there any restrictions on booth displays or decorations?
Yes. Booth displays may not be higher than 8 feet. Any displays exceeding this height require structural engineering diagrams to be submitted for approval to the City's Building & Safety department. Additionally, all decorative materials (walls, banners, etc.) must be certified as fire-retardant in the United States, and proof of this certification will be inspected by the Fire Marshal.
I need an additional table or chairs for my booth, who should I contact?
Direct your requests to the respective event's info booth, this means if you are an ANIME Impulse vendor to contact the ANIME Impulse Info Booth. Please do not remove chairs or tables from neighboring booths. Additional tables and chairs are available on a first come, first serve basis.
Is overnight parking permitted?
No. Overnight parking is strictly prohibited in any of the venue's parking garages.
What happens if I improperly park my vehicle?
Vehicles parked improperly on venue grounds, or those with tampered/duplicated parking passes, will be towed at the owner's expense without prior notice.
When can I start moving out of my booth?
Load-out may only begin after the event officially ends at 6:00 PM on Sunday. All exhibits and inventory must be removed from the venue by 10:00 PM on Sunday. No moving out is allowed on the following day.
Do I have to display my seller’s permit in a public place at all times?
Per government regulations, all vendors conducting selling operations are required to have a copy of their seller’s permits displayed in a public place at all times. During the event, tax personnel will go on their inspection rounds.
Can I use the aisles outside of my booth for displaying my goods?
No. According to the City of Los Angeles Fire Department regulations, no goods or merchandise of any sort are to be placed along the aisles at all times, as this may impede the Fire Department passage in case of emergencies.
What if I need to leave my booth before the event ends?
You are required to be physically present and maintain your booth for the duration of both event days. No booth dismantlement or early departure is allowed before the official closing of the event.
TO THE VENDORS WHO WON’T READ THIS
Hi, map-scrollers. Yes, the answers to all your load in questions are in here. Shocking, we know.
Go ahead and wing it anyway. We’ll be smiling politely while you dramatically cradle a dead power cord and stare at your sad little booth like it betrayed you.
We’re not allowed to say “told you so”… but trust us, we’re screaming it internally. Good luck, legend.